About the Artist

13407235_10209625797548611_7900396498774866980_nARTIST’S  STATEMENT

People have always projected their dreams on the iconic horse: strength, natural beauty and athleticism. I celebrate that and use color and energy to magnify the soul and emotion of the beast, and the experience between horse and human, for all to appreciate — rider or not.

The transformation that communication creates within horse and rider fascinates me. My goal is to help people enjoy an expression of the natural grace, power and spirit of the equine and their primitive affinity for their human partner. Instinctive intuition from centuries of intimate partnership runs deep in their souls.

Life is a ride, and it feels right when you achieve the rhythm that feels right — a meditative bonding tying heart to heart, muscle to muscle, horse to rider. It’s where you find your pace — a forward momentum that swings into a balanced, powerful stride.  That sweet spot where you progress in miles and adventure.  I work at that rewarding pace that uses everything — my strengths, passion and energy, to fly over obstacles and reach higher levels.

This ride that is the equestrian experience, is a powerful metaphor in my life. I strive to express the unique personality of the beast and the ancient and evolved teamwork of rider and horse — mind-guiding intuition — conscious guiding subconscious. This bond creates a moving intimacy, encouraging each partner to move boldly and support each other stride for stride.The rider’s skill allows the thrill, and they accomplish more as one. Better together, the goal is to achieve  1+1=1.

The positive teamwork of the mutually dependent partnership that is horse and rider, arises from seeking and addressing everyday challenges with honest communication, ethics, and loyalty. It creates a playfulness and mindfulness — a unique relationship that sets the equestrian life apart.

julieZCoansBooth 

BIO

I grew up in Madison, Wisconsin, an athlete, animal lover, drawing pets and horses. I was lucky to spend summers riding, mucking stalls and baling hay at a friend’s idyllic Arabian horse farm. In college at UW Madison, I switched from fine art major to journalism school to focus on advertising — so I could play with words and art together. My career as an advertising manager involved promoting sports, gaming and recreational STEM education. I loved partnering with agencies and a variety of artists for multimedia campaigns. When I could afford a horse of my own — a colorful character named Chaser entered my life and changed me forever! I enjoyed training with the UW Riding Club, advancing from green to versatile adventurer.

Being an independent contractor, gave me the freedom to do it all:  work, play, paint, ride, volunteer, swim, bike, run. I moved to San Diego, California and raised three children while earning an MBA. Inspired by the ocean, I learned alongside it, in the vibrant art community and co-ops, and exhibited around town and at art festivals.

After 18 years, I have moved back to my hometown in Madison WI. Now I look for new paths and new opportunities to enjoy the grit, grace and adventure that is the artistic and equestrian life.