About the Artist

13407235_10209625797548611_7900396498774866980_nARTIST’S  STATEMENT

People have always projected their dreams for themselves on the iconic horse: strength, natural beauty and athleticism. I celebrate that and use color and energy to magnify the soul and emotion of the beast or experience between horse and human for all to appreciate — rider or not.

The transformation that communication creates within horse and rider fascinates me. My goal is to help people enjoy an expression of the simple natural grace, power and talent of each unique beast and their primitive affinity for their human partner. Instinctive intuition from centuries of mutual life and death reliance runs deep in their souls.

Life is a ride, and it feels right when you get into a rhythm that feels right — a meditative progressive canter. It’s a place in your mind, heart and muscle memory. It is that familiar feeling in space and time where you find your pace — a forward momentum really swings in a balanced, powerful stride.  That sweet spot where you make great progress in miles and adventure. I’ll always look to work at that rewarding pace that uses everything, all my unique strengths, brilliance and rhythm fully to pass over obstacles and reach higher levels.

This ride that is the equestrian experience, is a powerful metaphor in my life. I spotlight the unique personality of the beast and the ancient and evolved teamwork of rider and horse — mind guiding intuition — conscious guiding subconscious. This bond creates a moving intimate trust encouraging each partner to greet the task at hand boldly and safely for each other. The rider’s skill allows the thrill, and they accomplish more as one. Better together, the goal is to feel like 1+1=1.

The positive teamwork of the mutually dependent partnership that is horse and rider, arises from everyday challenges and honest communication, ethics, and loyalty. It creates a playfulness and a required mindfulness for safety — a unique relationship that sets the equestrian life apart.

julieZCoansBooth

BIO

I grew up in the midwest, an animal lover, drawing pets and horses, then riding, mucking stalls and baling hay in the summers at a friend’s idyllic Arabian horse farm. I received my Bachelor of Arts after switching from fine art to journalism school to produce commercial art that blended my love of art and writing. After marrying, my career in marketing evolved into hiring a wide variety of artists for hundreds of diverse campaigns. Also, I found Chaser, a horse of my own, whom I enjoyed and trained up over time from green to versatile, bombproof to eventer.

I moved to California for work and then raised 3 children, volunteered thousands of hours over the years for their public school fundraising and enrichment programs. Evermore evolving, I gained an MBA in business and worked as an independent contractor providing digital marketing arts services where I again had the opportunity to liaison with, and be inspired by hundreds of amazing artists every year. I was fortunate to enjoy the flexibility to be at home and raise a family and also develop my art. I exhibited around town, and at art festivals.

Having recently relocated the family to my hometown in Madison WI, I look forward to a new path and new opportunities here, enjoying the grit, grace and adventure that is the equestrian life.